Flagship Telefonica - Movistar Space
A choreography of light that illuminates history and avant-garde in Telefónica’s renovated flagship store
Telefónica’s flagship store on Gran Vía, Madrid, has unveiled a new face, and lighting has been key to its transformation. This lighting project not only highlights the historical architecture of the iconic building but also enhances the functionality of the company’s new avant-garde concept, creating an immersive atmosphere that elevates the customer experience.
The lighting strategy consisted of integrating innovative lighting into a protected building without compromising its essence, while also creating a dynamic and welcoming environment tailored to its various uses. To achieve this, the Special Projects department and the Lighting Designers at LedsC4 developed a hybrid solution combining custom-made technical and decorative lighting, delivering quality light to every corner.
One of the most striking elements of the project are the custom luminaires designed with Banana Studio, which balance aesthetics, technical requirements, and heritage conservation standards.
On the ground floor, light takes center stage thanks to an innovative design: imposing ring-shaped and suspended cylindrical luminaires wrap around the pillars in a floating illumination, creating a magical realism effect.
Bathing every corner with subtle warmth and magnetic presence, the decorative hanging luminaires, inspired by a retro style and equipped with the latest technology, provide illumination with character and sophistication. Their balance of direct and indirect lighting creates a luminous choreography that highlights the building's iconic coffered ceilings, enhancing each architectural detail and adding depth to the space. At the same time, they offer functional lighting that brings dynamism and clarity to the tech exhibition and retail areas, ensuring visual comfort and optimal light levels.
Each space features carefully designed lighting: warm light in the relaxation and customer service areas, and neutral light in work zones. An organic and dynamic lighting scheme reflects the café’s constant energy, while a triangular arrangement at varying heights in the customer service area adds dynamism and ensures appropriate lighting levels. Both spaces have been fitted with custom versions from the Geometric collection.
In the central atrium, lighting highlights the coffered ceiling and its paintings using Infinite Slim Adjustable, while in the gaming zone, custom luminaires from the Geometric collection evoke the iconic buttons of game controllers, adding a unique and playful touch.
With this project, LedsC4 reaffirms its ability to develop innovative, bespoke lighting solutions that fuse design, technology, and efficiency. Telefónica’s flagship store not only shines with its own light but redefines the visitor experience through exceptional lighting.
